Challenge - Create a Type Specimen to showcase the qualities of an ‘overlooked’ typeface, bringing it to the attention of a new generation of designers.
Solution - In order to fully know whether a certain typeface would be appropriate for a project, one must first know what it would look like against their work, just like a wall and a paint sample. Royal blue and the example text (Rule Britannia) were chosen due to being quintessentially British. The collection shows examples of how each weight would look in different scenarios.